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Official Measure of the Digital World

The most trusted platform for understanding online behaviour, millions of people use Similarweb’s insights daily to strengthen their knowledge of the digital world.

We empower anyone — from the curious individual to the enterprise business leader — to make smarter decisions by understanding why things happen across the digital ecosystem.



Digital Research

  • Benchmarking 
  • Website & app analysis
  • Industry research 
  • Audience research 

Digital Marketing Intelligence 

  • Competitive analysis 
  • SEO & PPC 
  • Affiliate marketing 
  • Advertising 

Shopper Intelligence 

  • Customer journey 
  • Brand performance
  • Product optimization 
  • On-site search 

Investor Intelligence 

  • Investment ideation
  • Investment monitoring
  • Forecasting 
  • Due diligence

Sales Intelligence

  • Lead generation
  • Lead enrichment 
  • Sales engagement
  • Fraud deduction

Some of Similarweb’s Clients:

Text, Logo, Trademark
Text, Alphabet, Symbol

In the news:

Similarweb’s case studies:

Business Card, Paper, Text
Word, Text, Label
Stencil, Logo, Trademark


“Similarweb enables us to uncover our competitors’ online strategy, benchmark ourselves, and grow our digital market share. From unparalleled on-site search, to accurate conversion metrics, Similarweb’s new insights into consumer intent take us way beyond our current bandwidth and scope.”

Nicolette Harper
Worldwide Director of Digital Retail Marketing,

“Similarweb is the most valuable way of sourcing leads, and both new and existing customers are amazed on the level of insights we can bring to the table: something made possible by Similarweb!”

Leendert van Delft
VP Sales Programs, Global & Europe,

“I use Similarweb for benchmarking eBay versus its competitors. The feature that I love the most is daily granularity. As a result, Similarweb enables me to create fresh competitive insights every Monday morning for the previous week.”

Miroslav Sala
Senior Business Performance Analyst,
eBay Marketplace

“My experience with Similarweb has far surpassed expectations. Not only are the competitive analytics and trends provided by the tool an essential component of what we offer to our clients, but our dedicated Similarweb Account Manager constantly takes a proactive approach in providing us with useful insights and ensuring that users of the platform across our 12 offices and multiple departments experience its full value. In fact, this is one of the best experiences we’ve had with any intelligence tool.”

William Adeney
Vice President Marketing Analysis APAC,
OgilvyOne (WPP)

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